Culture Pop & Ovation TV

Ovation TV may not be too familiar for you. The independent Marina del Rey-based cable television network leans towards arts and cultural programming. One of the last television outlets to support this cause.

However, it’s overall television audience certainly isn’t the youngest. How do you attract an audience who things ‘culture’ is something that comes inside of Greek Yogurt?

By creating a site made just for them.

Culture Pop was launched in the Summer of 2015, offering millenials a chance to learn about art and culture inn a way they could comprehend it. Short articles, video clips and some Ovation programming highlights mixed in.

dataTV was hired by their Digital Team to create this website…and in a short time. Using WordPress and creating exclusive plugins and scripts jusrt for this site, dataTV met the goal. And it’s gone so well, dataTV was then commissioned by Ovation to create two responsive microsites for the network: Ovation Digital Arts, promoting a series of video artists and their YouTube channels…and Ovation Creative Studio, a crowdfunding initiative for emerging artists.

dataTV has also created a Facebook app for a holiday promotion tied in to the various incarnations of the classic “The Nutcracker” called the Battle of the Nutcrackers.

Ovation and dataTV plan to continue creating innovate web initiatives in the upcoming months and years. Keep checking out our social media pages as we showcase more of these exciting projects.

dataTV has been a truly valuable partner, it’s hard to put into words how thankful we are! We kicked off a project on a tight timeframe and 6 months later, we have formed a tight partnership and are moving over other development projects as a result of the quality of work. dataTV is reliable, resourceful, responsive, a joy to work with and comes highly recommended from this demanding client.

Megan Neal

Director Of Digital Strategy and Development, Ovation TV