Squishmallows Plush Toys

In 2017, dataTV was contracted by the Los Angeles and New York City area Plush Toy manufacturer KellyToy, as well as their Public Relations agencies, to create a series of websites for the toy brand. The first was a simple e-commerce site called King Plush, which mainly sold toys to wholesalers. The second, Squishmallows Plush Toys, would be a new toy line designed for the 2017 Holiday Season. The line would initially be sold both online, as well as at Walgreens and other retailers.

And who can resist these cute, cuddly plush toys with such names like Hoot, Piper, Holly, Bubbles and Bop? We surely couldn’t!

Featuring a keen PR blitz using magazines, online blogs and email marketing campaigns created by the PR agencies, along with a robust e-commerce site developed by dataTV, Squishmallows was able to achieve record sales figures during the holiday blitz. And that growth has continued throughout the start of 2018 with the addition of Valentines and Easter Squad toy lines.

dataTV continues rolling out new features into the site and many more sites will be developed for KellyToy in 2018 and well beyond.

View Squishmallows

What we used
WordPress | WooCommerce