In 2005, dataTV helped innovate in the online publishing arena when it redesigned the site for Louisiana Music Magazine, offBeat, with a unique design and the first mobile news website in the State of Louisiana.

In 2014, dataTV took that expertise and migrated it to the world of spirits. The Tasting Panel had long been a popular destination for bartenders, restauranteurs, mixologists, sommeliers, craft beer enthusiasts and anyone else in the trade. With the recent purchase of the wine trade publication, SOMM Journal, Tasting Panel knew it needed a drastic shift in its’ then outdated design.

Working with an original, custom-coded ASP-based Content Management System, dataTV was able to give the website a modern, fresh appearance while enabling newer features like Social Media Integration, an enhanced mobile presence and new advertising opportunities on the site. A similar co-branded design went up for SOMM Journal in the Summer of 2014.

Both sites have proven very successful and more innovation to both sites are planned for 2015 and 2016.

View Tasting PanelView SOMM Journal

What we used
Custom ASP-based Content Management System | Mobile friendly design

dataTV was an invaluable partner in the redesign of the existing website for our first magazine as well as the construction of an entirely new website for our second publication. The company provided hands-on guidance with every aspect of the transition, including acting as liaison with our web hosting company, training in SEO, creation of mobile-based version of both sites, and reporting of statistics. We were very happy with dataTV’s depth and breadth of knowledge in the digital realm.
David Gadd

VP/Executive Editor, THE TASTING PANEL and The SOMM Journal